Strategic Services
A purpose-driven approach starts with capturing your purpose story which includes what you stand for, your purpose and values along with what you are striving for, your mission and vision. Your purpose story becomes the energizing force and decision-making touchstone for everything you do internally and externally. Strategic plans are how the vision will be pursued within the context of the mission. Success is measured, not by having a vision and strategy, but by having transformed the vision into reality. Innergy can help you realize your vision through these services:
Guiding Philosophy of Business
Extraordinary businesses clarify their philosophy of business and then actively put this philosophy into practice in everything they do. It creates a sense of meaning for a company and all of its stakeholders. A key measure of success is whether the philosophy has become reality. Just like every human being has a unique philosophy of life, the same is true for each business. This philosophy becomes the touchstone for decision-making, cultural behaviors and all people practices. The guiding philosophy includes the organization's purpose, values, and essential actions.
Discovering and Capturing Your Purpose Story
Extraordinary businesses clarify what they stand for (purpose and values) and what they are striving for (vision and mission). They describe this as a story of the past, present and future in manner that inspires people to join the mission as purpose enthusiasts. The purpose story becomes a touchstone and motivating force for everything the business does. Innergy's approach to capturing the purpose story is through an understanding of the founding story, the pivotal trials and triumphs, the descriptions of when people are at their best, as well as the leadership's dream for the future. The purpose story is captured through an iterative process that includes one-on-one conversations, group dialogues, and concludes with the lead leader(s) making the final decision.
Guiding Your Strategic Planning & Review Process
While the visionary purpose and values establish why the business exists and the values it aspires to live up to, the strategy clarifies how the business will create value for stakeholders and differentiate in the marketplace. The competing values framework is utilized to determine the differentiating strategic choice of customer intimate, operationally efficient, market dominance, or innovative leader. Strategic goals are clarified and every goal requires a plan of action. Quarterly strategic reviews are held to assess progress, course correct, and learn as a team.
Keeping Purpose Story & Strategy Top-of-Mind
Too often purpose, visions, values, and strategic plans are captured in a document that never comes to life in the hearts and minds of the executives as well as everyone in the organization. Strategically-leading the business focuses on three key goals: 1.) every executive leader speaks to the purpose story and strategy authentically and with conviction; 2.) every employee knows the purpose story and strategy and serve as purpose enthusiasts; 3.) meetings are designed as motivational experiences to activate purpose, inspire goal pursuit, and celebrate progress and successes.
In the face of turbulence and change, culture and values become the major source of continuity and coherence, of renewal and sustainability. Leaders must be institution-builders who imbue the organization with meaning that inspires today and endures tomorrow. They must find an underlying purpose and a strong set of values that serve as a basis for longer-term decisions even in the midst of volatility. They must find the common purpose and universal values that unite highy diverse people while still permitting individual indentities to be expressed and enhanced. Indeed, purpose and values help leaders support and facilitate self-organizing networks that can respond quickly to change because they share an understanding of the right thing to do.
--Rosabeth Moss Kanter, Harvard Business School